Editors
Desks
Articles are assigned to the relevant desk, not to an individual. Each desk is responsible for part of Creator Brands.
Products Desk
Positioning and product development
Covers brand positioning, product development and identity for creator-owned lines.
Partnerships Desk
Ownership, teams and retail
Explains ownership arrangements, team design, retail expansion and reputation risk.
Launch Desk
Launch economics and campaigns
Works on launch economics, campaigns and the split between audience and customers.