Launch Desk
Launch economics and campaigns
Works on launch economics, campaigns and the split between audience and customers.
Creator Brands
Creator Brands covers positioning, product development, launch economics and retail for creators building their own product lines.
Not yet published. What we cover, and who covers it, is set out below.
What we cover
Creator Brands covers what happens when a creator moves from content into products: positioning, ownership arrangements, development and manufacturing. It also looks at launch economics, retail expansion, customer service and team design as the business grows. For creators and their small teams running a product line.
Written for creators building product businesses and their teams.
- 01Brand Positioning
- 02Product Development
- 03Manufacturing
- 04Launch Economics
- 05Retail Expansion
- 06Team Design
The desks
Each desk is part of the editorial team with its own beat, not an individual. The byline names the desk, and the structured data identifies it as an organisation.
Partnerships Desk
Ownership, teams and retail
Explains ownership arrangements, team design, retail expansion and reputation risk.
Products Desk
Positioning and product development
Covers brand positioning, product development and identity for creator-owned lines.
How we work
Written for the people who decide
Turning a creator audience into a product brand. Articles are written for people with a concrete decision in front of them, not for those trying to sell one.
Numbers name their source
Every figure says where it comes from and when it dates from. Where the industry disagrees, that is stated, rather than quietly taking a side.
Nothing tracks you here
No cookies, no analytics, no third-party scripts. If that ever changes, the privacy policy changes the same day.
Where should we start?
The order is not set yet. If there is a question you have had to answer the hard way yourself, send it to the editors. It is the most useful thing you can send a publication that has not yet begun.